1-800-FLOWERS.COM, Inc. (FLWS) Market Cap
1-800-FLOWERS.COM, Inc. has a market capitalization of $246.7M.
Financials based on reported quarter end 2025-12-28
Price: $3.88
▲ 0.23 (6.46%)
Market Cap: 246.68M
NASDAQ · time unavailable
CEO: Adolfo Villagomez
Sector: Consumer Cyclical
Industry: Specialty Retail
IPO Date: 1999-08-03
Website: https://www.1800flowers.com
1-800-FLOWERS.COM, Inc. (FLWS) - Company Information
Market Cap: 246.68M · Sector: Consumer Cyclical
1-800-FLOWERS.COM, Inc., together with its subsidiaries, provides gifts for various occasions in the United States and internationally. It operates through three segments: Consumer Floral & Gifts, Gourmet Foods & Gift Baskets, and BloomNet. The company offers a range of products, including fresh-cut flowers, floral and fruit arrangements, plants, personalized products, dipped berries, popcorns, gourmet foods and gift baskets, cookies, chocolates, candies, wines, and gift-quality fruits. It offers its products and services through online platform under the 1-800-Flowers.com, 1-800-Baskets.com, Cheryl's Cookies, FruitBouquets.com, Harry & David, Moose Munch, The Popcorn Factory, Wolferman's Bakery, PersonalizationMall.com, Simply Chocolate, DesignPac, Stock Yards, Shari's Berries, BloomNet, Napco, and Flowerama brand names. 1-800-FLOWERS.COM, Inc. was founded in 1976 and is headquartered in Jericho, New York.
Analyst Sentiment
Based on 1 ratings
Analyst 1Y Forecast: $0.00
Average target (based on 2 sources)
Consensus Price Target
Low
$7
Median
$10
High
$12
Average
$10
Potential Upside: 145.2%
Price & Moving Averages
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Fundamentals Overview
📊 AI Financial Analysis
Powered by StockMarketInfo"For the fiscal year ending December 2025, FLWS reported a revenue of $702.18M and a net income of $70.55M, translating into an EPS of $1.11. The company's strong cash flow profile is evident with operating cash flow at $309.88M and free cash flow at $302.25M. With total assets of $893.06M and liabilities of $603.36M, FLWS maintains a healthy equity position of $289.70M, alongside a manageable net debt of $157.95M. However, the stock has faced significant challenges, with a one-year price decline of 48.17%, impacting overall shareholder returns negatively despite robust cash generation. The lack of dividends further complicates returns, placing higher reliance on price appreciation. The current share price is $3.12, far below the analyst consensus price target of $9.50, indicating potential undervaluation despite current negative momentum."
Revenue Growth
Solid revenue base at $702.18M but lack of growth momentum.
Profitability
Profitable with a net income of $70.55M; however, profitability is declining.
Cash Flow Quality
Strong operational cash flow of $309.88M and positive free cash flow.
Leverage & Balance Sheet
Healthy balance sheet metrics with net debt at a manageable level.
Shareholder Returns
Severe price decline over the past year impacts shareholder returns.
Analyst Sentiment & Valuation
Current price significantly below analyst target, indicating potential.
Disclaimer:This analysis is AI-generated for informational purposes only. Accuracy is not guaranteed and this does not constitute financial advice.
Management’s message is stabilization-through-discipline: they emphasize operational improvements (order management stability, function-based structure live since November, cost savings progress) and better demand generation efficiency (ad spend to sales ratio improving; product discoverability tests improving conversion; marketplace expansion via Uber/DoorDash/Amazon/Walmart). However, the hard numbers show pressure is still real. Q2 revenue fell 9.5% and gross margin dropped 120 bps to 42.1% driven by deleveraging and higher tariff/commodity/shipping costs; adjusted EBITDA declined to $98.1M from $116.3M. The Q&A confirms near-term headwinds are not abstract: PMOL’s and floral’s declines are tied to last year’s inefficient marketing spend, Passport members outperform but management says the loyalty value proposition needs improvement, and Valentine’s Saturday placement is a known challenging day. The analyst-driven takeaway is that consultant costs (~$11M through June) are masking some run-rate benefits, pop-ups were tested twice and rejected due to unattractive ROI, and cocoa remains elevated while the only commodity relief is eggs/butter/sugar stabilizing.
Growth Catalysts
- Improved ad spend to sales ratio via reduced marketing spend on a dollar basis
- Product discoverability enhancements improving conversion across online experiences (ongoing tests)
- Expansion of third-party marketplace offerings (Uber, DoorDash, Amazon, Walmart.com) growing rapidly
- Elimination of unprofitable initiatives to sharpen focus on core businesses
- New functional operating structure (live since November) intended to install best-in-class merchandising and execution discipline
Business Development
- Increased emphasis/expansion of third-party marketplaces: Uber, DoorDash, Amazon, Walmart.com
- B2B/wholesale strength partially offset e-commerce decline
- Passport loyalty: existing members outperformed non-members; company preparing significant loyalty program improvements
Financial Highlights
- Consolidated revenue decreased 9.5% YoY; below prior view (drivers: inefficient marketing spend and negative Google/SE R page changes hurting direct traffic)
- Consumer Floral & Gifts segment: down 22.7% YoY; BloomNet segment: down 3.8% YoY
- Gross margin declined 120 bps to 42.1% vs 43.3% prior year period (deleverage from sales decline + higher tariff, commodity, and shipping costs)
- Adjusted EBITDA: $98.1M vs $116.3M prior year period
- Operating expenses decreased $23.4M to $221.1M YoY (excluding comparability and nonqualified deferred comp impacts: $25.9M decline to $213.2M)
- Net cash position: $42.3M (cash $193.3M; inventory $148.9M); revolver fully repaid in fiscal Q2
- Full-year 2026 outlook: revenue decline expected in low double-digit range; adjusted EBITDA expected to decline slightly vs prior year (normalized basis: slight YoY increase excluding ~$12M incentive comp + consultant costs)
- Valentine’s Day timing: falls on Saturday in 2026; management calling it historically more challenging for day placement (prepared merchandising/marketing response)
Capital Funding
- Borrowings under the revolver were fully repaid during fiscal Q2
- No buyback or new debt amounts disclosed
- Pop-up stores: management ended further pop-up expansion due to poor return on invested capital; plan to test full-year permanent store concept instead
Strategy & Ops
- Organizational simplification and move to function-based operating structure (previously brand-organized; aimed to reduce duplication and speed decisions)
- Workforce reductions and leadership realignments to reduce costs and streamline layers
- CIO appointment: Alex Selikowski joined as Chief Information Officer to lead enterprise-wide technology strategy (IT apps, data architecture, cybersecurity, BI) supporting AI/optimization
- Consulting costs: temporary and front-loaded; expected to run through end of fiscal 2026 (through June) with ~ $11M consultant costs in FY2026; not added back to adjusted EBITDA
- Order economics: AOV up 5.2% while order volume down ~16% in the quarter
- Merchandising leadership reset in Flowers: new merchandising leader Nelson Tejada; Flowers leadership changed for pricing and assortment planning discipline
- Retail testing result: temporary holiday pop-ups tested twice, twice below expectations; management will not pursue additional pop-up locations
Market Outlook
- FY2026 revenue: decline expected in low double-digit range
- FY2026 adjusted EBITDA: expected to decline slightly YoY; normalized adjusted EBITDA expected to increase slightly YoY excluding ~$12M incentive compensation and consultant costs
- Back-half performance framing: mix shift (Food/ Harry and David more important in H1; Flowers more important in H2); management expects Flowers to be majority of revenue in H2 and performance consistent to slightly improving vs first half
- Valentine’s Day 2026: Saturday placement is a YoY headwind; company plans merchandising/marketing adjustments to reverse trend
- Easter 2026 assumed ~April 4: order timing shifts into Q3 (vs Q2), with day placement in early April described as more favorable than closer to Mother’s Day
Risks & Headwinds
- Direct traffic declined more than anticipated; attributed to changes in search engine results pages including increased paid placements and AI-driven content
- Inefficient marketing spend: PMOL and floral hit harder due to heavy spending last year; current quarter pulled down marketing spend to improve contribution margin but drove top-line decline
- Gross margin pressure from deleveraging plus higher tariff, commodity, and shipping costs
- Commodity risk: cocoa still significantly elevated YoY; other commodities (eggs, butter, sugar) stabilizing/down in back half 'assuming they hold'
- Consulting expense drag: front-loaded consulting fees partially offset run-rate savings in P&L
- Valentine’s Day Saturday placement historically less favorable (management actively working to reverse)
- Consumer bifurcation: higher-end income holding up better; lower-end softer
Sentiment: CAUTIOUS
Note: This summary was synthesized by AI from the FLWS Q2 2026 earnings transcript. Financial data is complex; please verify all metrics against official SEC filings before making investment decisions.