Hasbro, Inc.

Hasbro, Inc. (HAS) Market Cap

Hasbro, Inc. has a market capitalization of $13.67B.

Financials based on reported quarter end 2025-12-28

Price: $97.15

β–² 3.80 (4.07%)

Market Cap: 13.67B

NASDAQ Β· time unavailable

CEO: Christian Cocks

Sector: Consumer Cyclical

Industry: Leisure

IPO Date: 1980-03-17

Website: http://shop.hasbro.com/en-us

Hasbro, Inc. (HAS) - Company Information

Market Cap: 13.67B Β· Sector: Consumer Cyclical

Hasbro, Inc., together with its subsidiaries, operates as a play and entertainment company. Its Consumer Products segment engages in the sourcing, marketing, and sale of toy and game products. This segment also promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparels. Its toys and games include action figures, arts and crafts and creative play products, fashion and other dolls, play sets, preschool toys, plush products, sports action blasters and accessories, vehicles and toy-related specialty products, games, and other consumer products; and licensed products, such as apparels, publishing products, home goods and electronics, and toy products. The company's Wizards of the Coast and Digital Gaming segment engages in the promotion of its brands through the development of trading card, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development, acquisition, production, distribution, and sale of world-class entertainment content, including film, scripted and unscripted television, family programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as ecommerce retailers; and directly to customer through Hasbro PULSE e-commerce website. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.

Analyst Sentiment

80%
Strong Buy

Based on 16 ratings

Analyst 1Y Forecast: $100.92

Average target (based on 6 sources)

Consensus Price Target

Low

$99

Median

$112

High

$120

Average

$111

Potential Upside: 14.4%

Price & Moving Averages

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πŸ“˜ Full Research Report

ℹ️

AI-Generated Research: This report is for informational purposes only.

πŸ“˜ Hasbro, Inc. (HAS) β€” Investment Overview

🧩 Business Model Overview

Hasbro, Inc. operates as a global play and entertainment company specializing in the design, marketing, and distribution of toys, games, and related consumer products. Its core portfolio includes classic and modern brands such as Monopoly, Nerf, Play-Doh, Magic: The Gathering, My Little Pony, Dungeons & Dragons, and Transformers. Hasbro engages a diverse customer base ranging from young children to adults, encompassing family, hobbyist, and collector segments. The company manages a broad operating domain that combines physical product manufacturing, digital gaming, entertainment content creation, and consumer licensing. Its business spans direct-to-consumer channels, traditional retail, online marketplaces, and digital platforms. Hasbro also maintains a notable presence in entertainment production, leveraging its intellectual property (IP) through partnerships, media licensing, and in-house content studios.

πŸ’° Revenue Model & Ecosystem

Hasbro's revenue model is underpinned by a multifaceted ecosystem. The company derives income from the sale of physical toys and board games, complemented by licensing arrangements for its IP with entertainment studios, digital gaming partners, and consumer product firms. There is a growing emphasis on digital and interactive revenues via in-app content, collectibles, and virtual experiences, particularly in flagship franchises such as Magic: The Gathering and Dungeons & Dragons. Subscription-based and recurring-revenue opportunities emerge within digital platforms and online communities. Hasbro also captures value by integrating its brands into television, film, and streaming content. This diversified approach helps mitigate dependency on any single revenue stream while fostering connections with consumers and enterprise clients alike.

🧠 Competitive Advantages

  • Brand strength: Hasbro commands household recognition for multiple generations, with flagship brands that have become cultural touchstones globally.
  • Switching costs: The nostalgic, collectible, and community aspects of key franchises deter consumers and retailers from easily transitioning to competitors.
  • Ecosystem stickiness: Integration of physical, digital, and entertainment content creates long-term engagement, reinforced by cross-platform experiences within its portfolio.
  • Scale + supply chain leverage: In-house development capabilities, strategic partnerships, and a global manufacturing footprint yield operational efficiencies and bargaining power with suppliers and distributors.

πŸš€ Growth Drivers Ahead

Looking forward, Hasbro is positioned to benefit from several enduring growth drivers. Expansion of its digital and direct-to-consumer offerings, particularly in high-engagement categories like trading card games and role-playing, provides new monetization avenues. The increasing integration of iconic brands into entertainment mediaβ€”through films, streaming series, and interactive contentβ€”enhances brand relevance and ancillary revenue opportunities. International market penetration and local-brand adaptations can broaden the addressable audience. Ongoing efforts to enhance omnichannel distribution, leverage e-commerce, and capitalize on global licensing partnerships further underpin growth potential. Strategic acquisitions and collaborations may also serve as catalysts for portfolio expansion and technological innovation.

⚠ Risk Factors to Monitor

Hasbro operates in a competitive landscape marked by rapid shifts in consumer preferences, with rivals ranging from traditional toy companies to digital and media-focused firms. Intellectual property infringement and regulatory scrutinyβ€”especially concerning child safety, advertising standards, and digital contentβ€”pose compliance challenges. Margin pressure can arise from input cost volatility, supply chain disruptions, and heightened promotional spending. The threat of technological disruption looms as gaming and entertainment consumption habits evolve, requiring substantial and continuous investment in innovation and platform relevance.

πŸ“Š Valuation Perspective

Historically, Hasbro has been valued by the market in reference to both its traditional consumer products peers and a select group of entertainment-focused businesses. The company's diverse revenue streams, stable brand equity, and exposure to recurring digital and content revenues have, at times, supported a premium valuation relative to classic toy-industry benchmarks. However, factors such as cyclical performance, integration risks, and evolving channel dynamics can cause periods of discounting versus both toy and media conglomerates. Comparative valuation typically hinges on the balance between consumer goods fundamentals and the higher-growth potential of entertainment IP monetization.

πŸ” Investment Takeaway

Hasbro presents a blend of legacy strength and transformation opportunity. The bull case rests on the company's ability to harness its brands for multi-channel monetization, adapt to digital entertainment trends, and execute on content-driven growth strategies. Strong franchise IP, cross-platform engagement, and a proven licensing model provide sturdy underpinnings. Conversely, the bear case flags competition from both traditional and digital-native players, the operational complexity of blending physical and digital ecosystems, and exposure to cyclical retail tendencies. Investors considering Hasbro should weigh its historic brand value and evolving strategy against inherent sector and transition risks.


⚠ AI-generated research summary β€” not financial advice. Validate using official filings & independent analysis.

Fundamentals Overview

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πŸ“Š AI Financial Analysis

Powered by StockMarketInfo
Earnings Data: Q Ending 2025-12-28

"Hasbro reported quarterly revenue of $1.45 billion and a net income of $201.6 million, yielding an EPS of $1.43. The net profit margin stands at approximately 13.94% with a robust free cash flow of $260.9 million. Revenue growth year-over-year showcases moderate improvements. The company maintains strong profitability with a consistent EPS trend. Free cash flow generation remains solid, supporting substantial dividend payouts, evidenced by almost $98.2 million in dividends. On the balance sheet front, the company carries total assets of $5.55 billion against liabilities of $4.99 billion, resulting in net equity of $565.5 million. Despite net debt of $1.99 billion, operational cash flows cover capital expenditures, ensuring liquidity. No significant changes in share buybacks but slight share issuance were observed in this cycle. With consensus analyst price targets around $102.33, the valuation appears reasonable, aligning with current market sentiment. Overall shareholder returns are buoyed by regular dividend distributions, illustrating commitment to investor payouts despite a leveraged position."

Revenue Growth

Neutral

Revenue growth is moderate and stable, indicating steady demand fundamentals.

Profitability

Positive

Profit margins are healthy with a stable EPS, reflecting efficient operations.

Cash Flow Quality

Good

Strong free cash flow supports dividends, indicating liquidity and financial health.

Leverage & Balance Sheet

Fair

High net debt but balanced by asset strength, requiring careful monitoring.

Shareholder Returns

Neutral

Consistent dividend payments show good shareholder return practices.

Analyst Sentiment & Valuation

Neutral

Analyst targets suggest a fair valuation in line with current market sentiment.

Disclaimer:This analysis is AI-generated for informational purposes only. Accuracy is not guaranteed and this does not constitute financial advice.

Hasbro delivered a strong Q4 and record 2025 profitability, led by exceptional Wizards/Magic performance and improving Consumer Products execution. Cash generation, balance sheet strength, and inventory discipline improved, enabling dividend continuity and the restart of buybacks with a $1B authorization. Management guides to continued growth in 2026 with high margins, supported by a robust Disney-led entertainment slate, new licenses (including Harry Potter), and ongoing cost savings. Near-term headwinds include tariffs, higher royalties, FX, and front-half margin pressure, but overall tone and outlook remain confident.

Growth

  • Q4 revenue up 31% to $1.5B; adjusted operating profit up ~180% to $315M; adjusted EPS $1.51
  • Full-year 2025 revenue up 14% to $4.7B; adjusted operating profit up 36% to $1.1B; adjusted operating margin 24.2% (record)
  • Wizards of the Coast Q4 revenue up 86% to $630M; full-year up 45% to $2.2B
  • Magic: The Gathering full-year revenue up nearly 60%; Avatar: The Last Airbender set now #3 all-time
  • Consumer Products Q4 revenue up 7% to $800M; full-year down 4% to $2.4B
  • Organized Play exceeded 1M unique players in 2025 (+22% YoY); 10,000+ active WPN stores (+20%+ YoY)

Business Development

  • Secured primary toy license for the Harry Potter universe and upcoming HBO series with Warner Bros. Discovery (products begin H2 2026, build into 2027)
  • Added K-Pop Demon Hunters (Netflix) as co-master toy licensee; MONOPOLY crossover underway
  • New partnerships: Voltron (Amazon MGM Studios) and Street Fighter (Legendary Pictures)
  • Announced Baldur’s Gate TV series with HBO and Craig Mazin
  • Magic 2026 Universes Beyond slate includes Teenage Mutant Ninja Turtles, Marvel Superheroes, The Hobbit, and Star Trek

Financials

  • Q4 adjusted operating margin 21.8%; full-year adjusted operating margin 24.2% (+~400 bps YoY, record level)
  • Wizards Q4 operating profit $284M (45% margin); full-year operating profit just over $1B (46% margin)
  • Consumer Products Q4 adjusted operating profit $54M; full-year $113M despite ~$70M tariff impact
  • Entertainment delivered stable revenue and margins aligned with asset-light strategy
  • MONOPOLY GO contributed $168M revenue in 2025; monthly revenue pool remained consistent
  • Operating cash flow $893M; year-end cash $777M; gross leverage 2.3x
  • Owned inventory days at a record low ~75; retail and owned inventories healthy

Capital & Funding

  • Returned $393M to shareholders via dividends in 2025; Board authorized Q1 2026 dividend
  • Restarting share repurchases with a new $1B authorization
  • Continued debt reduction; achieved gross leverage target of 2.3x
  • 2026 modeling: higher interest expense expected due to planned refinancing; lower non-operating income expected (FX and absence of prior-year benefits)

Operations & Strategy

  • Executing β€˜Playing to Win’ strategy centered on Play and Partnership; pivot to digital-first play and IP
  • Cost transformation delivered ~$175M gross savings in 2025; ~$800M to date toward $1B target
  • Manufacturing diversification and supply chain productivity initiatives ongoing
  • AI deployed across planning, forecasting, order management, supply chain, training, and productivity under enterprise controls; expected to free >1M hours over next year
  • AI-assisted toy design and 3D printing reduced concept-to-prototype cycle ~80%
  • Self-published video games: Exodus (sci-fi RPG) and Warlock (D&D action-adventure) targeting 2027 launches; trailers >100M views
  • D&D category expansions and continued growth on D&D Beyond; 60+ active entertainment projects
  • Transformers celebrating 1986 animated film with new product line; Play-Doh innovations to age up the brand; Peppa Pig content initiatives

Market & Outlook

  • 2026 guidance: consolidated revenue growth 3%–5% (constant currency); operating margin 24%–25%; adjusted EBITDA $1.4B–$1.45B
  • Wizards 2026: mid-single-digit revenue growth; operating margin low 40% due to higher royalties and incremental costs tied to 2027 game launches
  • Consumer Products 2026: low single-digit revenue growth; operating margin 6%–8%; supported by strong Disney slate (Toy Story 5, The Mandalorian & Grogu, Spider-Man: Brand New Day, Avengers Doomsday)
  • Entertainment 2026: slight revenue growth; ~50% operating margin (asset-light model)
  • 2026 cost savings assumed at ~$150M (supply chain and opex)
  • Phasing: stronger revenue in H1 (entertainment timing, normalized retail orders, Magic cadence) with lower H1 margins (higher royalties); H2 margin expansion from mix and productivity; tariffs relatively flat YoY in back half

Risks Or Headwinds

  • Tariff costs remain a headwind (front-half weighted in 2026)
  • Higher royalty expense, particularly with entertainment-driven products
  • Higher interest expense from refinancing activity
  • Lower expected non-operating income due to FX and absence of prior-year benefits
  • Macro volatility and shifting consumer environment
  • Incremental cost investment ahead of 2027 self-published video game launches

Sentiment: POSITIVE

Note: This summary was synthesized by AI from the HAS Q4 2025 earnings transcript. Financial data is complex; please verify all metrics against official SEC filings before making investment decisions.

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SEC Filings (HAS)

Β© 2026 Stock Market Info β€” Hasbro, Inc. (HAS) Financial Profile